Personal branding is a topic that is near and dear to my heart. Unexpectedly, following the 2010 publication of Nerdy Thirty, my first book, my idea of personal branding took on a life of its own. Without knowing it, my book and my work promoting its pages culminated into who I was as a writer and (if I’m honest: a nerdy!) woman.
Countless organizations have asked me to write about and discuss this idea of personal branding. (A secret? It’s much more than simply social media.) So when I discovered a personal branding session last month at Alt Summit, I was curious to hear another woman’s perspective.
The energy, expertise, humor, approachability, honesty, and passion put forth from the podium by our speaker, wedding photographer Jasmine Star, made me a personal brand believer yet again.
Jasmine articulated what it means to build one’s brand, how to maintain its momentum, and the easiest way to identify your audience. And trust me when I say that Jasmine’s Alt Summit remarks were about far, far more than photography. (Although her presentation slides were pretty as a … well … picture.)
What have you done today to enhance your personal brand? What has worked for you in the past? What are your personal branding goals? Share your thoughts below!